Poofie & Co. – Poofie & Co. was born from a simple idea — that comfort, creativity, and compassion can exist in the same stitch. Founded by Ninfa, the heart and hands behind every design, Poofie & Co. creates handcrafted crochet plush toys made from ultra-soft chenille yarn. Each piece is thoughtfully designed to be more than just a toy — it’s a keepsake, a comfort companion, and a little bundle of warmth. But Poofie & Co. is not just about beautiful plushies. It is about people. Ninfa works closely with housewives from villages across Maharashtra, training them from scratch in the art of crochet plush-making. Many of these women had never held a crochet hook before. Today, they create with skill, pride, and confidence. By learning this craft, they earn an additional source of income — without compromising their daily household responsibilities or time with their families. Every Poofie plush carries: Hours of careful handwork A story of empowerment A livelihood woven into every loop We believe luxury can be gentle. We believe business can be kind. And we believe handmade will always feel different. When you bring home a Poofie, you’re not just buying a soft toy — you’re supporting a dream, a family, and a growing community of women artisans. Soft to hold. Strong in purpose.

Handmade Joy

Soft Toys Crafted

Poofie & Co. crafts cozy chenille plush toys, empowering village women in Maharashtra with meaningful work.

Handwoven chenille plushies crafted with love by village artisans.